The search engine was first launched in April 1997 and has since added several other engines to its stable, including a UK version. The service attempts to provide information in simple question-and-answer format and avoid the Boolean strings which give thousands of matches, many specious, to users of other search engines. Using natural language processing technology and human editorial skills, the programmed attempted to determine both the semantics (the meaning of the words) and syntactic (the meaning of the grammar) of each question.
The revamped search engine includes a new user interface with three new technologies -- DADs (Direct Answers from Databases), DAFS (Direct Answers From Search) and AnswerFarm that offer users the ability to search the Web using commonly spoken language. The new technology is designed to serve up answers quicker in a bid to increase its share of the market dominated by Google.
Ask.com???s uniqueness lies in its ability in field questions from web users as they would ask when speaking to a person. For example ??oewhat is the search engine optimisation???? The new technologies are intended to produce more relevant results so users click less. "Our goal is to return the best answer the first time, every time. We think its a better approach. We make your search faster and we're trying to reduce the amount of clicks it takes for you to find what you're looking for," said said Erik Collier, vice president of product management at Ask.com.
"The Ask.com redesign is not a game changer. Google has incredible brand recognition. An incredible number of U.S. consumers are in the habit of Googling. We know that media habits are hard to change. According to IDC's recent U.S. consumer online attitudes survey, 75 percent of online Americans said they had used Google.com in the past 30 days whereas only 15 percent said they had used Ask.com," she concluded.
Mediarun Search is a digital search company in London that offers search engine optimisation (SEO) and search marketing services like Performance SEO, search engine marketing to get your website on the top positions of all leading search engines.
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